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​They began as an interconnected group of childhood friends growing up on the fringes of the Seattle area. Their early collaborations primarily experimented with increasingly jarring forms of punk, culminating in the bands Nasti and Vacant Life - both of which have pressed records through Iron Lung Records. Inspired by the increasingly stark juxtaposition between Seattle’s booming, tech-fueled urbanism and the landscape’s natural beauty, guitarists Charlie Hoffman, Carl Marck, and Ryan Mangione and drummer TJ Main recollected with the intention of creating imaginative ways out of the endlessly anxiety provoking flow of modern life. With the addition of pianist Jesse Rosenthal, Advertisement’s songwriting process naturally augmented towards an increasingly fluid approach, in which fully fabricated song structures were shunned in favor of the slow development of single ideas through repeated layering. On American Advertisement, they’ve convincingly realized their goal of total decentralized collaboration.

Stripped of any pretense of rock n' roll escapism, Advertisement’s debut - American Advertisement - reimagines what guitar dominated music can accomplish. Emerging from the same PNW scene that gave us Milk Music and Gun Outfit, Advertisement quickly grew to become one of the underground’s must see bands known for their elaborate, free performances that’d often feature 6 - 7 members onstage. After an acclaimed EP, tours with Sheer Mag, Protomartyr and more, Advertisement join forces with producer Trevor Spencer (Chastity Belt, Fleet Foxes, Father John Misty) to bring us one the year’s most impressive, uncalculated and sprawling rock albums.