OLIVER TREE

After announcing early (short) retirement recently, Oliver Tree now announces his debut album Ugly Is Beautiful will be released on Friday 17 July. To go with this news he has shared giddy party track ‘Bury Me Alive,’ which has come along with an equally bizarre music video - all shot in Oliver's signature style using a SnorriCam, and featuring pink balloons and a questionable beard that eventually takes a nightmarish turn.

Oliver already shared many tracks that will appear on the album, from the bummer anthem ‘Let Me Down,’ the jaded ‘Cash Machine,’ the tender (sounding at least) ‘Alien Boy’ and the reflective ‘Hurt.’ His songs mesh hip-hop beats with a deep love of punk-rock snarl and pretty melodies; he’s a Gen Z-er who deeply cares about the craft of a good song.

His bowl cut is exceptional, and so are his surreal music videos and mockumentaries that consistently track millions of views. Oliver just unveiled Ugly is Beautiful’s album art after a “mysterious hacker” took over his Instagram account, deleted all its photos, and asked for one million comments in return for the official album art and release date. After hitting a million comments (in less than 24 hours), the hacker obliged.

In their recent cover story of Oliver – including a deep dive into his obsession with scooters and his quest to build the world’s largest scooter – Altpress called him “alt-pop’s bowl-cut instigator.” In 2019, Oliver made his late-night TV debut with a memorable performance on Corden. His music has logged over 750 million streams to date, and his self-directed music videos have over 100 million views collectively.