In terms of pulling the festival together and securing artists to play and for that matter all the performers that showcase their art over the two festival, just how early do you start proceedings to make it all happen for February 2019?
We are permanently talking to musicians, performers, dancers, drag queens, artists … We are always developing ideas with them for the festival that may take years to come into fruition. There is no end or start dates, it’s just always happening.
In choosing the artists for the event, is there a formula that you work towards be it, some new and upcoming bands, a mix of established bands, a ratio of local and international, an even number of male or female outfits?
We are in a very lucky position where we always sell out before announcing a line up. This enables us to program a really bold and exciting line up. There is no formula, rather a criteria. Eclectic, unpretentious and all about discovery. It’s essential that each act brings the house down. And at least 50% female artists.
Is there a slight bias sometimes in choosing which artists to draw out and get onto the bill that you personally always wanted to see perform or even perform again because they were so good when you first caught them?
It’s all biased! We book the line-up for us and our friends. We aren’t trying to appeal to a market or anything like that. We are putting on a festival we would love to go to. So it’s a line up we are deeply passionate about. Thankfully all the Gardeners agree and trust us to deliver. I know this is boring but I really can’t say who I am desperate to book, because it’s going to happen and then I’m giving top secret info.